This is a Fall/Winter business wear collection called Boss Girl. This collection is for elder millennial working women between the ages of 25-40 who want to look youthful, trendy, but also business appropriate looking in the workforce.
Here are some facts about Millennials I took into consideration while researching for this collection:
1. They are the second largest generation to Baby Boomers in the US (Pew Research, February 2019 retrieved from pewsocialtrends.org)
2. They are better educated than their grandparents. Most have a bachelor's degree or higher (Pew Research, February 2019 retrieved from pewsocialtrends.org)
3. In 2015, they were estimated to have a combined global spending power of $2.45 trillion (How trillion-dollar millennials are spending their cash, August 2015 retrieved from cnbc.com)
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This is the link to my design plan for the cowl neck dress that has the technical flats from AI, pricing, pattern thumbnails from Gerber Accumark, and order of operations.
References:
Bialik, K., & Fry, R. (2019, February 14). How Millennials compare with prior generations. Retrieved from https://www.pewsocialtrends.org/essay/millennial-life-how-young-adulthood-today-compares-with-prior-generations/.
Ellyatt, H. (2015, August 18). How trillion-dollar millennials are spending their cash. Retrieved from https://www.cnbc.com/2015/08/17/how-trillion-dollar-millennials-are-spending-their-cash.html.